Our pledge for sustainability is the cornerstone of our organisation
We maintain close collaborations with our suppliers to promote sustainable production practices prioritizing the utmost safety ensuring the highest standards of quality. We firmly believe in the power of wholesome, organic ingredients and are dedicated to delivering beverages that uphold the principles of integrity and transparency.
Real Circularity Can Create Real Change
The impact of the packaging pollution crisis continues to escalate, the sheer volume of waste is overwhelming our natural ecosystems leaving a trail of destruction in its wake. In the face of this urgent crisis, at PureHeart we commit to do what we can to move toward a truly circular economy where materials can be – and actually are – used again and again. True circularity is more than recycling and reusability, it's about designing out waste and pollution from the very beginning and keeping products and materials in use for as long as possible. This requires a fundamental shift in the way we produce and consume products, and it involves all stages of the product lifecycle, from design to manufacturing, use, and end-of-life. We recognize that our actions today will define the world we inherit tomorrow, and we are unwavering in our commitment to be a positive force for change.
Real Circularity Means
Help designing fully circular products.
Working with suppliers to improve recycling rates.
Innovating collection systems that are both convenient for consumers and low cost to operate.
Our suppliers must invest in green infrastructure to increase recycling and must ensure the sustainable supply of plant inputs.
Education consumers on what it mean to be truly circular.
Partnerships for a better world program.
Recyclability of Aluminum
Metal cans are produced using abundant and recycled materials. The earth’s crust consists of approximately 8% aluminum, with that it is the third most common element.
Approximately 70% of all aluminum cans are recycled globally, making the can the world’s most recycled packaging product. Metals possess a unique and invaluable characteristic that sets them apart from many other materials: their ability to be 100% and infinitely recyclable. This inherent property allows metals to be repurposed and reused in a myriad of applications, continually transforming into new products without losing their essential qualities.
Nearly 75% of all aluminum ever produced is still in circulation today, this statistic underscores the remarkable sustainability of aluminum recycling, which involves melting down used aluminum products and reprocessing them into new forms.
Recyclability of Aluminum
Metal cans are produced using abundant and recycled materials. The earth’s crust consists of approximately 8% aluminum, with that it is the third most common element.
Approximately 70% of all aluminum cans are recycled globally, making the can the world’s most recycled packaging product. Metals possess a unique and invaluable characteristic that sets them apart from many other materials: their ability to be 100% and infinitely recyclable. This inherent property allows metals to be repurposed and reused in a myriad of applications, continually transforming into new products without losing their essential qualities.
Nearly 75% of all aluminum ever produced is still in circulation today, this statistic underscores the remarkable sustainability of aluminum recycling, which involves melting down used aluminum products and reprocessing them into new forms.
Toward 100% Real Recycling
The global recycling rate for aluminum beverage cans stands at 69%, making them the world’s most recycled beverage container. In the 2019 average across Europe was 75.8%. These figures are much better than for other beverage packaging materials. If aluminum cans are to be a perfect fit for a circular economy, then the recycling rate needs to be close to 100%.
Because used cans are so sought-after – not only to make new cans, but also to make other aluminum products – if a can is collected, then it will certainly get recycled and stay in the material loop, in contrast to other packaging materials.
The key for cans, lies not in inventing new recycling processes, ensuring that the number of cans collected is increased through a focus on smarter collection infrastructure. As we move towards a more sustainable future, the continued development and implementation of advanced recycling technologies will be crucial in maximizing the potential of metals as a renewable resource. By embracing and expanding metal recycling, we can achieve a more circular economy, where waste is minimized, and resources are used efficiently and responsibly.
