Originating in 2019, our company was conceptualised and brought to life by a Danish entrepreneurial group that boasted over two decades of expertise in the development of organic products. This extensive background uniquely positioned us to understand the nuances of the organic market and the specific needs of consumers who are increasingly conscious of what they consume. The inception of our company was driven by a keen awareness of the gaps in the market for functional beverages—gaps that were characterised by a lack of offerings that resonate with modern consumers. Our goal was not merely to enter the market but to fill this void with a brand that authentically aligns with the values and preferences of today’s discerning customers. In our quest to create the innovative drinks we envisioned, we aimed to develop a juice and a flavoured water that seamlessly combine the benefits of a functional beverage while being completely free from synthetic additives and harmful chemicals. This ambitious goal led us to embark on an extensive research journey, where we sought out the most effective scientific methods to bring our ideas to fruition. Over the course of two years, we dedicated ourselves to perfecting these drinks, meticulously working to achieve the ideal pH balance. In 2021, we welcomed Carolina Vilanova to our team, marking a transformative phase for our brand. Her expertise helped redefine our visual identity and packaging, ensuring our products not only excel in quality but also meet the aesthetic expectations of our target audience. This strategic repositioning has allowed us to cater specifically to the high-end hospitality and travel industry, where uniqueness and exclusivity are paramount. Today, we have formed a strategic partnership with one of Europe's leading flavor houses, known for its organic certification and commitment to green energy practices. PureHeart's mission is clear: to provide exceptional organic functional beverages that energize and inspire consumers.