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Sustainability

Real Circularity Can Create Real Change

The impact of the packaging pollution crisis is growing every day. At PureHeart, we commit to do what we can to move toward a truly circular economy where materials can be – and actually are – used again and again. Our environment and the future of our planet depend on it.

Real Circularity Means

Help designing fully circular products.

Working with suppliers to improve recycling rates.

Innovating collection systems that are both convenient for consumers and low cost to operate.

Our suppliers must invest in green infrastructure to increase recycling and must ensure the sustainable supply of plant inputs.

Education consumers on what it mean to be truly circular.

Partnerships for a better world program.

Recyclability of Aluminum

Metal cans are produced using abundant and recycled materials. The earth’s crust consists of approximately 8% aluminum. With that, it is the third most common element.

Approximately 70% of all aluminum cans are recycled globally, making the can the world’s most recycled packaging product.

Because metals are 100% and infinitely recyclable, they can be reused in various applications to become new products again and again. Metal recycling has been around as long as metals have existed. In fact, nearly 75% of all aluminum ever produced is still in use today.

Recyclability of Aluminum

Metal cans are produced using abundant and recycled materials. The earth’s crust consists of approximately 8% aluminum. With that, it is the third most common element.

Approximately 70% of all aluminum cans are recycled globally, making the can the world’s most recycled packaging product.

Because metals are 100% and infinitely recyclable, they can be reused in various applications to become new products again and again. Metal recycling has been around as long as metals have existed. In fact, nearly 75% of all aluminum ever produced is still in use today.

Toward 100% Real Recycling

The global recycling rate for aluminum beverage cans stands at 69%, making them the world’s most recycled beverage container. In the 2019 average across Europe was 75.8%. These figures are much better than for other beverage packaging materials. If aluminum cans are to be a perfect fit for a circular economy, then the recycling rate needs to be close to 100%.

Because used cans are so sought-after – not only to make new cans, but also to make other aluminum products – if a can is collected, then it will certainly get recycled and stay in the material loop, in contrast to other packaging materials.

The key for cans, lies not in inventing new recycling processes, nor through better product design, but by ensuring that the number of cans collected is increased through a focus on smarter collection infrastructure.

Circular Packaging

COLLECT

Support can to cans recycle!

Recycle

The key for the recycling process begin

Produce

Producing and filling

Transport

Off they go - using green transportation whenever possible

Lifecycle

Without you, this will not be possible. Thank you!