This Privacy Policy outlines our commitment to protecting your personal data and details your choices regarding how your information is processed.

PureHeart Energy ApS (collectively referred to as ‘we,’ ‘us,’ or ‘our’) values your confidentiality and is dedicated to safeguarding the privacy and security of the corporate and personal records you supply or that we gather during your navigation of our website, managed social media profiles, or through formal professional communication. Our operational procedures are carefully structured to secure your data while fully satisfying all statutory requirements under current data protection frameworks, including the European General Data Protection Regulation (GDPR).

You may be requested to formally approve this policy when submitting commercial partnership requests or establishing wholesale business profiles. In all other scenarios, your continued engagement with our site establishes your acceptance of the provisions detailed within this document.

We collect anonymous analytical data to maintain an optimised, secure, and accessible digital environment for our commercial partners. This includes logging connection timestamps, browser configurations, device types, referring pages, total duration spent on specific pages, and user IP addresses.

This tracking data is processed strictly on an aggregated basis to monitor the performance of our website, analyse traffic patterns, and evaluate regional distribution network trends. It is never linked directly to your individual corporate identity. We utilise these standard monitoring tools solely for statistical auditing and ongoing optimisation of our B2B digital services.

We utilise your corporate information for the objectives established throughout this privacy policy to support our commercial operations under clear legal frameworks. This includes managing, executing, and documenting your wholesale distribution inquiries and product sample allocations. We use your contact details to issue corporate confirmations, provide updates on supply requests, and deliver business support after your professional inquiries are submitted. Our team reviews structural activity data to complete aggregated statistical and demographic assessments, which allow us to track commercial accounts and monitor the performance of our regional beverage distribution networks.

Additionally, we distribute essential electronic notifications concerning your ongoing trade agreements, alongside optional business-to-business surveys, select commercial event invitations, and targeted corporate offers if you explicitly elect to receive such material. Your data further enables our representatives to properly address your formal business inquiries, product complaints, or custom communications. Finally, these records are crucial for safeguarding the overall digital security of our online infrastructure and fulfilling our strict legal, statutory, and food industry regulatory compliance requirements within the European Union.

As an international enterprise, PureHeart Energy ApS coordinates commercial information across multiple corporate entities and jurisdictions to deliver a seamless B2B service. Your data may be shared when reasonably required with any affiliated PureHeart Energy enterprise, distribution node, or the authorised corporate representative who originally submitted your information to us. Furthermore, we only disclose relevant records to independent external parties once we have obtained your express consent.

We actively engage trusted third-party service vendors—including specialised hosting, security, and digital marketing providers—to securely process data under our strict directives and in absolute compliance with the GDPR. We legally bind these vendors to guarantee total confidentiality. Finally, data may be shared with regulatory authorities if required to satisfy statutory frameworks, food industry regulations, or formal administrative mandates, as well as to investigate potential fraud, contract violations, or infrastructure security vulnerabilities.

We retain your corporate records only for the duration necessary to fulfill the specific objectives for which they were originally collected. This includes preserving data to satisfy ongoing commercial operations, regulatory record-keeping requirements, and standard data protection legislation.

When there is no longer a valid operational or legal justification to maintain your information, it will be permanently and securely deleted, destroyed, or fully anonymised. Anonymised data may be retained strictly on an aggregated basis for long-term statistical tracking and regional commercial performance projections.

You are under no obligation to provide us with your business information. However, withholding certain required data may limit your ability to access premium product specifications, digital tools, wholesale ordering systems, or custom sample allocations.

We fully respect your communication preferences. Every B2B newsletter or commercial update sent by our brand includes an automated unsubscribe link, allowing you to instantly opt out of future promotional communications. Furthermore, you maintain the absolute right to object to the processing of your data for direct marketing at any time. To exercise this right, or to fully withdraw your consent, simply submit a digital request to the email address provided in our contact section.

This website is intended exclusively for adult professionals and business entities. Because PureHeart Energy ApS operates strictly within the international business-to-business (B2B) premium beverage market, we do not knowingly request, collect, or process personal data from any individuals under the age of 18.

Our platform may feature hyperlinks to external websites operated by independent third parties. PureHeart Energy ApS does not monitor, review, or control the data practices or content of these external domains.

The inclusion of any third-party hyperlink does not imply our endorsement, sponsorship, or validation of their privacy standards. Consequently, we assume no responsibility or liability of any nature for the processing of your information once you navigate away from our digital network.

PureHeart Energy ApS reserves the right to amend or update this Privacy Policy at our sole discretion. Any structural modifications will be systematically published directly on this page alongside a revised effective date.

Your continued interaction with our platform following the publication of these updates constitutes your absolute acceptance of the revised terms. We advise our commercial partners to review this policy periodically to remain fully informed of how we safeguard your data.

If you have any inquiries or require clarification regarding our data handling frameworks, please do not hesitate to contact our legal administration team.

Email:
cv@pureheartenergy.com

Corporate Headquarters:
PureHeart Energy ApS, Rosenstandsvej 17b, DK-2920 Charlottenlund, Denmark.
Attention: Legal Privacy.