This data privacy statement clarifies our approach to handling user information and the options available to you regarding how your private files are processed.

PureHeart Energy ApS (designated as us, our, or we) values your confidentiality and remains fully dedicated to safeguarding the anonymity, privacy, and protection of the corporate and personal records you supply or that we gather during your navigation of our website, our managed social media profiles, or through formal professional communication (collectively termed the sites). Our operational procedures are carefully architectured to secure your informational files while satisfying all statutory requirements under current data protection frameworks, including the European General Data Protection Regulation (GDPR).

You might be requested to formally approve the stipulations of this data privacy statement when submitting commercial partnership requests, setting up wholesale business profiles, or interacting with our representatives through the sites as mandated by current legislation. In all other scenarios, your persistent engagement with the sites establishes your implied endorsement of the provisions detailed within this document.

Our website gathers analytical data regarding visitors to maintain an optimised and accessible digital environment. To achieve this, we monitor navigating trends across our website, referring pages, connection timestamps, and browser configurations. This data is reviewed strictly on an aggregated basis and is not tied directly to your individual corporate identity. To measure the performance of our website, analyse digital traffic, and evaluate the specific needs and trends of our commercial partners, we record foundational details concerning our web traffic. Our servers mechanically identify and log incoming domain origins, entering web pages, total duration spent on specific pages, and user IP addresses. We utilise monitoring tools to capture and store information for statistical auditing and ongoing service optimisation.

We utilise your corporate information for the objectives established throughout this privacy policy to support our commercial operations under clear legal frameworks. this includes managing, executing, and documenting your wholesale distribution inquiries and product sample allocations. we use your contact details to issue corporate confirmations, provide updates on supply requests, and deliver business support after your professional inquiries are submitted. our team reviews structural activity data to complete aggregated statistical and demographic assessments, which allow us to track commercial accounts and monitor the performance of our regional beverage distribution networks.

Additionally, we distribute essential electronic notifications concerning your ongoing trade agreements, alongside optional business-to-business surveys, select commercial event invitations, and targeted corporate offers if you explicitly elect to receive such material. your data further enables our representatives to properly address your formal business inquiries, product complaints, or custom communications. finally, these records are crucial for safeguarding the overall digital security of our online infrastructure and fulfilling our strict legal, statutory, and food industry regulatory compliance requirements within the european union.

As an ultra-premium beverage brand distributing across international markets, we must coordinate business information across multiple corporate entities and legal jurisdictions to ensure a seamless and high-quality B2B service. Your commercial information may be distributed when reasonably required to any affiliated PureHeart Energy enterprise or distribution node. It may also be shared with any authorised tour operator, corporate representative, purchasing manager, or institutional employer who originally submitted your data to us. Furthermore, we share relevant records with independent external parties whenever we have obtained your clear, express consent to do so.

We actively engage trusted third-party service vendors to securely manage data on our behalf, operating strictly under our explicit directives and in absolute compliance with this privacy policy and all appropriate data security frameworks. This network includes verified marketing partners who optimise relevant digital presentations on our website, alongside specialised hosting and security providers who safely process our encrypted B2B email communication. We legally bind these vendors to guarantee the confidentiality of your data, prohibiting them from employing your information for any objective outside our defined, professional boundaries.

Finally, files may be revealed to unassociated third parties if we maintain a good-faith conviction that such exposure is necessary to satisfy governing statutory frameworks, food industry regulations, or formal administrative mandates. This protocol extends to tracking potential contract violations, investigating infrastructure fraud, managing digital security vulnerabilities, and shielding the tangible property, safety, and legal rights of PureHeart Energy, our commercial partners, or the general public. Additionally, data transfers may be initiated to the minimal extent necessary to facilitate any corporate restructuring, commercial merger, or strategic asset sale involving our beverage operations.

You are under no obligation to supply us with your business information. However, if you elect to withhold specific details that we request or require authorisation to process and share, you can still view our website, but you might find yourself unable to explore certain digital tools, product specifications, or enterprise services. Consequently, we may be unable to fulfill your wholesale orders, distribute custom product samples, or finalise independent commercial distribution contracts.

We respect your preferences regarding how you receive notifications from our team. Every corporate communication distributed by our brand features an integrated mechanism allowing you to retract your approval for future promotional updates. If you no longer wish to receive B2B newsletters or elite product announcements, you can easily unsubscribe by clicking the designated opt-out hyperlink found within the email transmission. You possess an absolute right to instruct us to halt the employment of your files for any direct promotional campaigns. To execute this, please forward a formal written demand containing your full name and corporate contact data directly to the physical office listed under our contact section. We commit to honouring your directive within 30 days of receipt, or significantly faster if mandated under regional data legislation.

This website is intended exclusively for adult professionals and business entities. We do not intentionally gather or maintain any personal data from individuals under the age of 18. Given that our operations are strictly focused on business-to-business distribution within the premium beverage market, we do not request or process any information relating to minors under any circumstances.

Whenever we gather or manage your corporate records, we will retain those details exclusively for the timeframe required to fulfill the specific objectives for which they were originally accumulated. this includes preserving data to support active judicial actions, satisfying distinct and ongoing commercial operations—such as regulatory corporate record-keeping—and staying within the boundaries authorised under current data protection legislation.

Where there is no longer a valid operational or legal justification to maintain those files, your corporate details will be permanently and securely erased, destroyed, restricted, or completely anonymised. for instance, data may be combined into large aggregated metrics so that it can be utilised in an entirely anonymous manner for statistical tracking and long-term commercial enterprise projection.

Periodically and at our discretion, we may introduce revisions to this privacy statement. On occasion, we might deploy compiled partner data for fresh, unforeseen operational objectives not formerly detailed within our privacy framework. Should our administrative data strategies adapt at any point down the road, we will systematically publish those modifications directly upon our website to inform you of the updates, providing you with the practical capacity to decline these novel data uses where applicable.

Please feel free to reach out to us if you have any questions or concerns regarding this privacy policy and our data handling practices. You can contact us by email at bb@pureheartenergy.com, or by post to our registered corporate headquarters at PureHeart Energy ApS, Rosenstandsvej 17b, DK-2920 Charlottenlund, Denmark, Attention: Legal Privacy.