About us
We believe that energy drinks should be more than just a quick pick-me-up; they should be a source of sustained energy and vitality that supports a healthy and active lifestyle.
Certified organic
PureHeart beverages are exclusively crafted in Austria under the oversight of the European Union and the Danish Veterinary and Food Authority. These rigorous standards ensure that the certification process guarantees that every stage of production adheres to the highest organic requirements, from the careful selection of raw materials to the final packaging, ensuring that the products are free from harmful chemicals and synthetic additives.
Certified organic
PureHeart beverages are exclusively crafted in Austria under the oversight of the European Union and the Danish Veterinary and Food Authority. These rigorous standards ensure that the certification process guarantees that every stage of production adheres to the highest organic requirements, from the careful selection of raw materials to the final packaging, ensuring that the products are free from harmful chemicals and synthetic additives.
Our story
Founded in 2019, our company emerged from the vision of a Danish entrepreneurial team with over two decades of experience in crafting organic products. This deep-rooted expertise enabled us to understand the intricacies of the organic market and the evolving needs of consumers who are increasingly mindful of what they ingest. Recognising a significant gap in the market for functional beverages—those that truly connect with today’s conscious consumers—we set out to bridge it. Our mission was to launch a brand that delivers exceptional quality and resonates authentically with the values of its audience.
Our story
Founded in 2019, our company emerged from the vision of a Danish entrepreneurial team with over two decades of experience in crafting organic products. This deep-rooted expertise enabled us to understand the intricacies of the organic market and the evolving needs of consumers who are increasingly mindful of what they ingest. Recognising a significant gap in the market for functional beverages—those that truly connect with today’s conscious consumers—we set out to bridge it. Our mission was to launch a brand that delivers exceptional quality and resonates authentically with the values of its audience.
In pursuit of crafting the innovative beverages we envisioned, we set out to create a juice and a flavored water that blend the benefits of a functional beverage with a clean label. This bold vision drove us to embark on a comprehensive research journey, exploring the most effective scientific approaches to bring our ideas to life. Over two years, we devoted ourselves to refining these premium beverages, carefully tuning each formulation to achieve the perfect balance of taste, nutrition, and performance. In early 2023, Carolina Vilanova initiated a full rebranding effort, redesigning key elements and redefining the brand’s identity—including the logo, packaging, and mission narrative—focusing on a look and feel that is authentic, sustainable, and emotionally resonant. By the end of 2023, we relocated to Mauritius, an idyllic island in the Indian Ocean. This strategic move was an act of courage, a testament to the magnitude of what we were about to undertake. We weren’t just launching a brand; we were establishing one to serve the luxury hospitality sector. Our vision extends beyond production; it embodies a deliberate statement—a symbol of integrity, holistic wellness, and mindful living. This initiative resulted from months of reflection, rigorous research, and strategic planning aimed at translating vision into action. It meant stepping into the unknown, embracing uncertainty, and trusting a vision that had yet to be proven. We knew that real innovation requires breaking free from the familiar to start a movement—one that would disrupt the functional beverage industry and redefine authenticity in a world of empty promises. The expansion of PureHeart Energy commenced in 2025 and has since established a presence in multiple high-potential markets. Throughout this journey, Mauritius has been viewed not as a destination, but as a pivotal gateway to the broader Indian Ocean region and beyond. Our objective remains clear: to position PureHeart Energy within the world’s most distinguished and rapidly evolving markets, marking the beginning of our global growth strategy.
We craft premium, clean-label functional beverages for active consumers focused on mental clarity and well-being.
Get in touch
Join a forward-thinking company dedicated to innovation and sustainability in the organic beverage industry.
Our mission
We produce clean-label functional beverages that not only cater to consumer demands but also contribute positively to societal and environmental welfare. PureHeart aims to offer sustainable, eco-friendly, and healthier options that will appeal to today's discerning, environmentally conscious consumers. Our company has designed, developed, produced, and marketed a range of innovative premium organic drinks that meet the strictest quality and sustainability standards.
Our mission
We produce clean-label functional beverages that not only cater to consumer demands but also contribute positively to societal and environmental welfare. PureHeart aims to offer sustainable, eco-friendly, and healthier options that will appeal to today's discerning, environmentally conscious consumers. Our company has designed, developed, produced, and marketed a range of innovative premium organic drinks that meet the strictest quality and sustainability standards.
Our vision
Driven by a visionary goal to establish ourselves as pioneers in the realm of sustainable and healthier premium functional beverages, our company is committed to offering products that stand out in both quality and ethical considerations. At the core of our mission is the desire to provide consumers with a clean and straightforward beverage option that prioritises organic sugar over the conventional, often excessive, use of cane sugar found in many non-sugar-free alternatives. This approach not only aligns with the growing consumer awareness about the health impacts of high sugar intake but also reflects our broader commitment to sustainability and organic living. Innovation is at the heart of our operations, as we strive to stay ahead of the curve in the ever-evolving landscape of functional beverages. Our partners of experts, comprising seasoned professionals from various fields such as nutrition science and organic flavor chemistry, works tirelessly to push the boundaries of what a functional drink can be. We aim to develop formulations that cater to the needs of health-conscious individuals while ensuring that our products deliver unparalleled taste and effectiveness. This dual holistic health and performance sets a new benchmark within the industry.
Part of our clientele
